The event «Marketing in an era of great change» took place at the Odesa National Economic University, gathering over a hundred participants in a LIVE + ONLINE format.
Practitioners presented real case studies on brand creation, urban marketing development, and new communication methods amidst global changes.
Speakers included Ivan Liptuga, the Director of the Department of International Cooperation, Culture, and Marketing of the Odesa City Council, and Irina Tishchenko, Head of the Marketing Department, who discussed the integration of international communication into the urban marketing strategy.
The Cultural Development Strategy for Odesa 2025–2035 is a document outlining the future of Odesa as an open, innovative, and culturally rich city.
This page features key materials that reveal Odesa's cultural and communication potential:
- Cultural needs of Odesa residents and their perception of the Odesa myth;
- Historical and cultural myth of Odesa;
- Places of remembrance in Odesa;
- Catalog of Kuyalnik crosses;
- Project «Fragile Collection»;
- Guide to creating beautiful Odesa storefronts;
- Handbook on preserving cultural heritage;
- Educational course «About the City»;
- Online course on the platform “Understandable”
- Visual symbols of Odesa.
These materials form a comprehensive understanding of Odesa's cultural brand—its values, mythology, and visual codes. They serve as a foundation for urban marketing development, communication, and tourism positioning, helping to create a unified language for the city in interaction with residents, businesses, and international partners.
